AI Peer Network: Just enough AI

AI tools like ChatGPT, Claude, Gemini and Copilot are now embedded in everyday work. But behind them sit energy-intensive data centres, rising carbon emissions, and complex data systems.

For charities and social purpose businesses across the South West, this raises critical questions:

How sustainable is our use of AI?
What are the hidden environmental costs?
And what does responsible adoption really look like?

Join Tech4Good South West and GreenPT for a practical AI Peer Network session exploring how to reduce AI’s environmental footprint – without losing its benefits.

We’re joined by:

James Martin, digital sustainability expert and Founder of BetterTech

Robert Keus, co-founder of GreenPT, who will introduce a more resource-efficient approach to AI.

What is the problem?

Large AI models rely on significant energy and global data infrastructure. As adoption grows, so do carbon emissions, data governance concerns, and the tension between innovation and environmental responsibility.

What is the solution?

James will establish the facts about AI’s environmental impacts, and what we can do to limit them.

Robert will demonstrate how GreenPT reduces compute demand and environmental impact while still delivering practical value.

What are the pitfalls?

• Hidden environmental costs

• Overuse of AI where simpler tools would suffice

• Data location and governance risks

• Sustainability overlooked in digital strategy

What are the opportunities?

Used intentionally, AI can still improve efficiency, support small teams, and enable innovation – while aligning with climate and sustainability goals.

How to get started safely

We’ll share practical guidance on:

• Assessing when AI is truly needed

• Reviewing your organisation’s AI use

• Reducing environmental impact in digital workflows